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APPLICATION OF ADL MATRIX IN DEVELOPED INDUSTRIAL COMPANIES

By implementing business portfolio strategies in decision making process, companies can strengthen their position and improve possibility to control long-term development. ADL Matrix formulates strategy by analyzing company’s competitive position and industry maturity. It is a good diagnostic instrument of strategic analysis. Its creation process is matched with structured analytical process that helps in making strategic decisions in the company

ADL Matrix ; portfolio management ; strategy ; competitiveness ; life cycle model

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