Application of the Internet Market Research Methods in Hospitality (CROSBI ID 42963)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Andrlić, Berislav ; Budić, Hrvoje
engleski
Application of the Internet Market Research Methods in Hospitality
This paper analysis the role of Internet market research in hospitality due to it's changing and complex environment. New aspects of consumer behavior and especially new technologies give rise to new or existing tourism growth markets. In order to examine this problem the following methods were used: analysis, synthesis, induction, deduction and online secondary research. Results showed that online market research methods improve the quality of e- marketing process in hospitality.
market research, methodology, internet, hospitality
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Podaci o prilogu
497-508.
objavljeno
Podaci o knjizi
DAAAM International Scientific Book 2010
Branko Katalinić
Beč: DAAAM International Vienna
2010.
978-3-901509-74-2