engleski

Implementing Reverse Logistics Activities into Exsisting Companies Systems on the Croatian Market

Reverse logistics activities are starting to be a must have accessory in today’s companies development strategy. Activities are implemented into existing systems for many reasons ; only basic or sophisticated approach makes a significant impact on company’s profit. Implementing only basic activities into companies strategy assures that the companies profit will not be lost and customer would have an option of returning a product if it does not meet his needs. Basic activities would grant that the returned product will provide some return of the invested costs to the company and offer an option for upgrading them. Demanding consumers, globalization, shortened life cycle of the product, social responsibility and environmental issues are only some of the actual impacts that are affecting company’s strategies to implement reverse logistics processes. Implementing these activities into existing companies system can be of crucial matter for the company. Choosing a right form of processes can affect future companies development and can also form a position of the company on today’s competitive market.

reverse logistics activities; company strategy; business development; optimization processes

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