engleski

Influence of Green Logistics Strategies on Reducing Supply Chain Management Costs in Croatia

The trend and globalization imposed the implementation of different environmentally conscious activities into existing logistics systems. These activities are the result of the need for a perfectly closed supply chain. When implementing reverse logistics activities into existing logistics system, one will expect to improve customer satisfaction (to have bonded and returned loyal consumers), to raise level of environmental concience (as a matter of thinking and a marketing strategy on competitive global market), to keep profit inside company (by reducing costs) and to keep up with new law regulations. Besides reverse logistics, when observing from higher perspective, one can define reducing logistics costs by organising a better and upgradable green logistics. A quality system asks a producer of the product to take care of it during whole its life cycle and that is the place where standards for environmental management play an important role.

reverse logistics; green logistics; supply chain management; quality system and environmental management

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