engleski

Marketing Affirmation of Sea Ports in Passenger Traffic

Marketing implies orientation on the consumer, development of integrated business operation program and goal-orientedness. It is based on the establishment of the needs and wants of consumers, recognition of their differences, meeting their specific needs and desires, long-term opportunity evaluation and coordinated decision-making and control. All types of traffic imply service activities. Service is every action or performance one party can offer to another. Its production may, but does not necessarily have to do with a physical product. This paper will present marketing affirmation of sea ports in passenger traffic. The goal of this paper is to present and compare the operation of seaports in the Republic of Croatia with that of some of the largest ports in the world, give a short account of the possibilities provided by marketing in the function of advancement of operation of sea ports and analyze what that means for the advancement of the tourist offer of the Republic of Croatia.

marketing; sea traffic; ports

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