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Bibliographic record number: 730518

Journal

Authors: Mandić, Lidija; Poljičak, Ante; Strgar Kurečić, Maja
Title: THE USE OF COLOR IN VISUAL PRODUCT MESSAGE REDESiGN
Source: Proceedings of 7th International Symposium on Graphic Engineering and Design / Dragoljub Novaković (ed). - Novi Sad : Uni versity of Novi Sad Faculty of Technical Sciences , 2014. 423-426 (ISBN: 978-86-7892-645-7).
Meeting: GRID 2014 7th International Symposium on Graphic Engineering and Design
Location and date: Novi Sad, Srbija, 13-14. 11. 2014.
Keywords: color; design; marketing
Abstract:
Colors are an integral part of non-verbal communication. We often use them in order to show our feelings. People react differently to certain colors. They cause different moods and behavior. In this research a label of a traditional product is redesigned in such a manner as to appeal to different age groups. The subjective consumers' feelings of color in relation to the surface have been analyzed in this work. To determine the influence of the media, a survey has been conducted to determine the effect of colors displayed on screen or printed on the label. The colors on the label are observed in relation to the packaging (to be specific, with the shape and look of the bottle). The aim of this research is to highlight the importance of colors that communicate through product design to a particular customer. Result showed that the unusual design of this product was selected from the most of people. This was certainly contributed to its packaging appearance, but most color that emphasized the essential characteristics of the labels, and its color.
Type of meeting: Predavanje
Type of presentation in a journal: Other
Type of peer-review: International peer-review
Project / theme: 128-1281957-1958
Original language: ENG
Category: Znanstveni
Research fields:
Graphic technology
Contrib. to CROSBI by: Lidija Mandić (lmandic@grf.hr), 17. Stu. 2014. u 11:40 sati



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