engleski

Policy Implications of Industry Market Orientation in Transition Economies

The authors have suggested extending market orientation concept to an industry to assist policymakers with designing policies oriented toward economic growth. Industry Market Orientation has two dimensions, horizontal and vertical. These dimensions vary in the institutional activities they include. Consideration of an industry as a combination of horizontal and vertical networks helps to clarify the institutional activities in each dimension for policymakers. It was argue that this is especially true for policymakers in transition economies where turbulence has become a fairly standard element of the economy, because the networks emphasize learning and relationships as central to effective business practice.

Transition Economies; Industry Market Orientation

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