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Antecedents of International Performance: A Service Firms' Perspective (CROSBI ID 103188)
Prilog u časopisu | izvorni znanstveni rad
Čičić, Muris ; Patterson, Paul G. ; Shoham, Aviv
Antecedents of International Performance: A Service Firms' Perspective // European journal of marketing, 36 (2002), 9/10; 1103-1118-x
Podaci o odgovornosti
Čičić, Muris ; Patterson, Paul G. ; Shoham, Aviv
engleski
Antecedents of International Performance: A Service Firms' Perspective
The results of the study shows that using more comprehensive model and multiple measures for latent variables and accounting for specification and measurement errors have potential to uncover relationships that were not tested in earlier studies.
Service; International Marketing; Export; Company Performance
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