engleski

Marketing for the Croatian Hospitality Industry in This Period of Transition

The hospitality industry in contemporary Croatia is a highly competitive field, requiring strategic planning and marketing skills directed towards business survival and profitability. This paper explores the present state of the hospitality industry in this complex period of transition, stressing the need for long-term marketing strategies. The paper focuses on improving service and product quality, which would lead to obtaining a share of the market.

-

nije evidentirano