engleski

Marketing, Development and Consumption in the Balkans

This work in progress is a compilation by many authors that is a multi-country analysis of evolving, marketing, development and consumption phenomena in the transitional economies of the Balkans. Each country, including Croatia, is examined individually and in the context of the region. A methodological template for each chapter includes analysis of geography and history, macroeconomics, political environment, culture, marketing institutions, and consumer and societal welfare. Implications for marketers are addressed.

Marketing; Development; Consumption;Balkans

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