Adopting a Market Oriented Philosophy in South East Europe: A Dynamic Perspective (CROSBI ID 476648)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Martin, James
engleski
Adopting a Market Oriented Philosophy in South East Europe: A Dynamic Perspective
A market orientation is both a philosophy toward engaging in business and a set of well-defined business activities that, when implemented, can dramatically increase the profitability and growth of firms. Because of its strong relationship to success, a market orientation is a crucial development stage for firms in the transition economies of South East Europe. Examining the acceptance and implementation of a market orientation from a diffusion of innovation perspective, this paper identifies some of the key factors that may increase or decrease the rate of acceptance of a market oriented philosophy and hence the rate of business development in the region.
Market Oriented Philosophy; South East Europe
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Podaci o prilogu
1-15-x.
1998.
objavljeno
Podaci o matičnoj publikaciji
Grbac, Bruno ; Martin, James
Rijeka: Društvo za marketing Rijeka
Podaci o skupu
International Symposium on Marketing Resource Development Strategies for South East Europe
predavanje
04.06.1998-05.06.1998
Rijeka, Hrvatska