engleski

The influence of vertically integrated travel concerns on education and training in tourism

Processes of consolidation on tourism markets have created very powerful travel and tourism companies that dictate the rules on tourism generating markets, and on many receiving markets, too. The very complex organisational and management structure of these concerns means that there is a serious problem in recruiting well-educated and highly skilled employees who can fulfil everyday business tasks in a changed and changing business environment. As tourism study programmes at university level have largely neglected education in the field of tour operating management, travel concerns have been stimulated to engage more closely with educational institutions. Tourism study programmes face the urgent need to adapt their courses to incorporate fields in multidisciplinary study which are of highest priority for newly structured travel concerns. These study courses are equally important in both tourism generating and tourism receiving countries.

tour operators; travel concerns; education

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