Determinants of Ethnocentric Tendencies in Purchasing Behavior in the Republic of Croatia (CROSBI ID 484211)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Kesić, Tanja ; Ozretić-Došen, Đurđana ; Previšić, Jozo
engleski
Determinants of Ethnocentric Tendencies in Purchasing Behavior in the Republic of Croatia
This paper explores the influence of several dimensions of socio-psychological concepts of patriotism, conservatism/liberalism, collectivism/individualism and cultural openness on Croatian consumer's ethnocentrism and on their awareness on both global and domestic brands. In addition, four demographic factors (age, gender, education, and income) were used as potential antecendents of consumer's ethocentric tendencies.
consumer behavior; ethnocentrism; consumer's ethocentric tendencies
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Podaci o prilogu
137-142-x.
2001.
objavljeno
Podaci o matičnoj publikaciji
Moore, Melissa L. ; Moore, Robert S.
San Diego (CA): Academy of Marketing Science
Podaci o skupu
24th Annual Conference of the Academy of Marketing Science: New Meanings for Marketing in a New Millenium
predavanje
30.05.2001-02.06.2001
San Diego (CA), Sjedinjene Američke Države