engleski

Systematic Entrepreneurship as Marketing Resource Development Strategies in South Eastern Europe

In the paper the concept of systematic entrepreneurship as marketing resource development strategies in South Eastern Europe is introduced and discussed. Systematic entrepreneurship is a group of measures enabling everyone to grasp the idea of entrepreneurial spirit. It consists of a network of various institutions and their decisions (local government, Ministries, Chamber of Commerce, Banks, Universities) inciting the entrepreneurial development and regional development. The case of Rijeka region was used as a model to argue benefits and obstacles.

Entrepreneurship, Region, Market Orientation

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