engleski

Quality and Marketing-the Influence in Defining a Maritime Transport Organizations' Strategy

In all sectors of national economics all over the world, the most common words last years were quality, marketing and strategy, Nothing strange. Why? In he last decade numerous companies from countries in transition have been trying to reach technological and organizational level which would allow them to develop business activities with companies from developed world. All these years the maritime transports&#8217 ; ; organizations work without any special pressure, because they have been working in the world maritime transport market for decades. Nevertheless, some of those organizations have recognized the economy benefits of getting an ISO 9000 certificate. The companies which have such a certification seem to have a better market position than the companies which do not. The reason is simple. The companies that have got an ISO 9000 certification of quality assurance obviously have more confidence than the companies that had not. At the some time, without marketing there is no further development or potential market contacts. Quality and marketing are the type of business activities that have their price. They are expensive ; they are not cheap. Therefore the management which has to decide about introducing the implementation of the quality system and accompanying marketing activities is facing a hard decision. Yet, according to the author, those activities are very powerful to everyday and future business development, especially for traditional firms which are already present on the international (world) market.

quality; marketing; maritime transport; strategy

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