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Measuring Quality and Effectiveness of Destination Brochures (CROSBI ID 463546)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Weber, Sanda ; Vrdoljak-Šalamon, Blaženka
Measuring Quality and Effectiveness of Destination Brochures // Travel and Tourism Research Association-27th Annual Conference, TTRA '96 / Toepper, Lorin (ur.). Las Vegas (NV): Travel and Tourism Research Association, 1996. str. 239-245-x
Podaci o odgovornosti
Weber, Sanda ; Vrdoljak-Šalamon, Blaženka
engleski
Measuring Quality and Effectiveness of Destination Brochures
The main aim of article is to evaluate quality of promotional materials of Croatian tourism. In the article the results of suvey has been presented
travel brochures; evalution of quality of promotional materials; tourism; Croatia
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Podaci o prilogu
239-245-x.
1996.
objavljeno
Podaci o matičnoj publikaciji
Toepper, Lorin
Las Vegas (NV): Travel and Tourism Research Association
Podaci o skupu
27th Annual Conference, TTRA '96
predavanje
16.06.1996-19.06.1996
Las Vegas (NV), Sjedinjene Američke Države
