izvor podataka: crosbi
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Cities on the Global Market: Territorial Marketing Planning Strategies (CROSBI ID 34294)
Prilog u knjizi | izvorni znanstveni rad
Jašić, Ivana
Cities on the Global Market: Territorial Marketing Planning Strategies // The Creative City: Crossing Visions and New Realities in the Region / Švob-Đokić, Nada (ur.). Zagreb: Institut za razvoj i međunarodne odnose (IRMO), 2007. str. 67-78-x
Podaci o odgovornosti
Jašić, Ivana
engleski
Cities on the Global Market: Territorial Marketing Planning Strategies
The article discusses the contribution of territorial marketing strategies to the design/visibility, potential for branding and general planning of the territory. These strategies are aimed at communication of territorial resources as 'values' in the new global economy.
creative city, territorial marketing planning strategies
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Podaci o prilogu
67-78-x.
objavljeno
Podaci o knjizi
The Creative City: Crossing Visions and New Realities in the Region
Švob-Đokić, Nada
Zagreb: Institut za razvoj i međunarodne odnose (IRMO)
2007.
978-953-6096-42-8
Povezanost rada
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