engleski

TI-RAMA: My Creative City. Case Study: Tirana

The article presents the changes in the city that were mainly caused by the work of the mayor of Tirana, Edi Rama - pronounced ‘ World Mayor’ in the year 2004. Artist by his background, with city budget of, what he likes to call ‘ Nothing comma something’ Edi Rama decided to make immediate visible changes. The coloring of the facades of the buildings (so called ‘ rainbow treatment’ ) and the destructions of ‘ famous’ kiosks have changed the atmosphere in the city, and in a way, made a trademark of it. He also introduced the business organizations as actors in the city regeneration. With many controversial decisions he has not made many friends, but the change in the city is evident. Before these changes, people did not believe in the value of public space and now they are making an effort to claim it again. The success of ‘ branding’ of the city identity came from the fact that Tirana had no specific brand before.

creative city, urban regeneration

nije evidentirano