engleski

In search of "product-service" : evidence from aerospace, construction and engineering

It has been argued that integrating tangible products with complementary through-life services into a high value "product-service" [P-S] solution is increasingly central to the business strategies of traditional "product-service" organisations. This paper explores P-S strategies in three leading organisations in the aerospace, construction and engineering industries. Specifically, the paper explores the meaning of P-S in each organisation, the rationale for P-S provision, as well as the distinctive manifestations and characteristics of P-S offerings. The paper highlights the complexities of concurrently enacting different strategies for product-service integration across different business streams. These appear disconnected from the nostrums and overly simplistic models which pervade the current solutions discourse.

integrated solutions; product-service; service; aftermarket

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