engleski

Towards more responsibility in communicating science

Public communication of science today is more and more characterized by the combination of scientific and social priorities. Complex scientific information, application of scientific knowledge and its implication on society needs to be communicated to the public within the new paradigm of media communication of science. This is impossible without science journalists but requires a new prototype of science journalist. At the same time media performance of science is a journalist-scientist product. The scientific community is not only the main and often the only source of information. It sets the agenda for the media communication of science. Therefore, the responsibility for the quality of that communication is shared between journalists and scientists.

science journalism ; media ; communication ; scientists ; journalists

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