engleski

Competition of destination - is there a need for strategic tourism policy?

Much attention has been paid to competition and competitiveness factors and measures in tourism throughout the past decade. As tourism industry is growing, competitive position and measurement of competitiveness is coming more into research's focus, The piece of research aims at reviewing literature in order to summarised the wide range of factors of competitiveness mentioned in the academic research. Furthermore an example of perception competition analysis for the city destination of Vienna is given that allows international treatment of strategic marketing issues - segmentation and positioning. As example of partial competition analyses for the city of Zagreb is also presented. Previous research as well as presented empirical research lead to the conclusion that competition is not an isolated phenomenon and that numerous factors are crucial to the competitiveness' issue in tourism, marketing strategic tourism policy unavoidable.

tourism destination; competition of destination; competitions factors; tourism policy; Austria; Croatia

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