engleski

COLORS AS PART OF VISUAL IDENTITY

Visual identity is a set of visual characteristics by which a company or product interacts with the market and the entire public. Unique visual identity for the company can cause a positive association with customers, with the public and the employees. In this paper we have studied color as part of visual identity of particular wood processing and furniture manufacturing companies. On the example of four companies, we tried to analyze which messages they send using the colors in the visual presentation of their company.

visual identity; logo; colors of the company

nije evidentirano