What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach (CROSBI ID 166440)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Mikulić, Josip ; Prebežac, Darko
engleski
What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach
Based on a case study involving passengers from Lufthansa, Croatia Airlines and Germanwings, we examine the of passenger loyalty of users traditional full-service airlines and of low-cost carriers. In particular, using formative modeling the study analyzes the effects of service quality and price on carrier choice and loyalty.
customer loyalty; low-cost airlines; formative modeling
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Podaci o izdanju
17 (4)
2011.
237-240
objavljeno
0969-6997
10.1016/j.jairtraman.2010.09.005
Povezanost rada
Tehnologija prometa i transport, Zrakoplovstvo, raketna i svemirska tehnika, Ekonomija