Choice Factors of Distribution Channels (CROSBI ID 167983)
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Podaci o odgovornosti
Babić, Darko ; Bajor, Ivona ; Ivaković Babić, Morana
engleski
Choice Factors of Distribution Channels
Contemporary flows of goods are all less likely used in direct sales from manufacturers to the final consumer goods. Between the end points of social reproduction - the production and consumption more agents are set, and their mediating function is called by different names. The choice of distribution channels has a strategic character and not only logistical tasks, although it is closely associated with the distribution logistics. The article explaines the distribution channels and defines factors of channel distribution in terms of manufacturers and the retail aspect.
distribution; distribution channels; agent
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