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Choice Factors of Distribution Channels (CROSBI ID 167983)

Prilog u časopisu | izvorni znanstveni rad

Babić, Darko ; Bajor, Ivona ; Ivaković Babić, Morana Choice Factors of Distribution Channels // Logi, 1 (2010), 2; 5-13

Podaci o odgovornosti

Babić, Darko ; Bajor, Ivona ; Ivaković Babić, Morana

engleski

Choice Factors of Distribution Channels

Contemporary flows of goods are all less likely used in direct sales from manufacturers to the final consumer goods. Between the end points of social reproduction - the production and consumption more agents are set, and their mediating function is called by different names. The choice of distribution channels has a strategic character and not only logistical tasks, although it is closely associated with the distribution logistics. The article explaines the distribution channels and defines factors of channel distribution in terms of manufacturers and the retail aspect.

distribution; distribution channels; agent

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Podaci o izdanju

1 (2)

2010.

5-13

objavljeno

1804-3216

2336-3037

Povezanost rada

Tehnologija prometa i transport