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izvor podataka: crosbi

Effect of information about pig breed on consumers' acceptability of dry sausage (CROSBI ID 170842)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Cerjak, Marija ; Karolyi, Danijel ; Kovačić, Damir Effect of information about pig breed on consumers' acceptability of dry sausage // Journal of sensory studies, 26 (2011), 2; 128-134. doi: 10.1111/j.1745-459X.2011.00329.x

Podaci o odgovornosti

Cerjak, Marija ; Karolyi, Danijel ; Kovačić, Damir

engleski

Effect of information about pig breed on consumers' acceptability of dry sausage

This research examined the influence of information about a particular pig breed (Black Slavonian pig breed [BSB], compared to modern white breeds [MWB]), with respect to the consumer acceptability of traditional kulen sausage. Hedonic evaluations of two kulen samples were elicited from 100 consumers, under both blind and informed tasting conditions. Additionally, consumers reported their quality expectations of BSB and MWB kulen. An expectancy test revealed higher quality expectations of BSB kulen compared to MWB kulen. The share of respondents preferring BSB kulen in a blind test was significantly lower than that in the expectancy test (negative disconfirmation), while consumers found MWB kulen tasted better than expected (positive disconfirmation). Providing information about the particular pig breed affected preferences positively toward BSB and negatively toward MWB kulen. However, the assimilation of information was complete for MWB, but not for BSB kulen, implying that, apart from extrinsic cues, intrinsic cues have an impact on actual (informed) preferences for kulen sausage.

consumer study ; Slavonian kulen ; pig breed ; consumer expectations ; taste testing

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Podaci o izdanju

26 (2)

2011.

128-134

objavljeno

0887-8250

10.1111/j.1745-459X.2011.00329.x

Povezanost rada

Poljoprivreda (agronomija), Drvna tehnologija, Biotehnologija

Poveznice
Indeksiranost