An insight into arbour mundi: a reconstruction of value models from catering establishment names (CROSBI ID 43657)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Šakaja, Laura
engleski
An insight into arbour mundi: a reconstruction of value models from catering establishment names
The article attempts to reconstruct value models of Croatians from catering establishment names. The owners of cafes and restaurants normally attempt to reconcile their names with the symbolical value systems of their potential clientele. Hence, these names, when considered in their totality, can serve as an indicator of what the desirable word looks like from the viewpoint of Croatian culture, and generate reliable clues about the social value systems and cltural models widespread in Croatia.
ergonims, symbolical landscapes, value systems, cultural models
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Podaci o prilogu
201-234.
objavljeno
Podaci o knjizi
Contemporary Croatia: Development Challenges in a Socio-Cultural Perspective
Belyaev, Demyan ; Roca, Zoran
Lisabon: Edições Universitárias Lusófonas
2011.
978-972-8881-97-9