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Using dummy regression to explore asymmetric effects in tourist satisfaction: A cautionary note (CROSBI ID 173745)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Mikulić, Josip ; Prebežac, Darko Using dummy regression to explore asymmetric effects in tourist satisfaction: A cautionary note // Tourism management, 33 (2012), 3; 713-716. doi: 10.1016/j.tourman.2011.08.005

Podaci o odgovornosti

Mikulić, Josip ; Prebežac, Darko

engleski

Using dummy regression to explore asymmetric effects in tourist satisfaction: A cautionary note

This research note addresses the misuse of standardized weights as measures of effect in dummy regression, which is the most frequently used technique for assessing asymmetric effects in the formation of tourist satisfaction. Unlike in regular regressions, standardized weights have no straightforward interpretation in dummy regressions, but they only carry the risk of providing misleading implications in theory building and guiding managerial action. To empirically underpin the arguments put forward in this note, an illustrative case example is used that provides insight into the underlying statistical mechanisms that cause unstandardized and standardized weights to provide significantly different implications in dummy regressions. The findings of this note should help to prevent bad practice in future studies that make use of the technique in assessments of asymmetric effects in customer satisfaction and/or the three-factor structure of customer satisfaction. However, the points put forward hold for dummy regressions in general.

tourist satisfaction; asymmetric effects; three-factor theory; dummy regression; penalty–reward-contrast analysis

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Podaci o izdanju

33 (3)

2012.

713-716

objavljeno

0261-5177

10.1016/j.tourman.2011.08.005

Povezanost rada

Ekonomija, Psihologija

Poveznice
Indeksiranost