engleski

Democratization of Communication in New Media: Results of Discourse Analysis and Internet Research

The authors have based their research on the results of a discourse analysis of new media, specifically, on some of the communication processes present on blogs and forums, as well as on the Internet research data on various topics dealing with various types of communication (social etc.). The paper discusses different interactions in the new media forms, and the interaction issues between the creators and those who actively participate with their commentaries in the topics posted on blogs and forums, or who create their own sites (in political campaigns, etc.). The elements of analysis and research are situated in the contextual framework of the new media where the authors discuss the essential media features such as information-technology characteristics, interactivity, development potential of new ways of communicating, and hypertextual discourse on technological aspects of multimedia. In other words, communication in new media is investigated as a social phenomenon. Exploring the forms and genres that arise in computer-mediated communication, the authors attempt to examine sociologically how people and groups adapt new forms of communication to their social and communication needs. The study of communication in the new media enabled the authors to analyze different processes of adjustment of the range of communication possibilities and the emergence of new genres. All this is related to the development of new information and communication technologies. The authors conclude that users of new media emerge as creators of new and different forms and contents which substantially affect different aspects of social development, and, particularly, the specific processes of democratization.

new media, democratization, communication, qualitative approach, discourse analysis, Internet research

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