engleski

Environmental Issues from Hollywood Perspective – Celluloid Utopias and Anthropocentric White Patriarchal Capitalism

Movies function both as powerful artistic forms and also as multi-layered texts, which transfer certain semantic-axiological contents to the audience. These contents articulating different values and ideological and worldview „messages“. Many theoretical and critical analyses have shown that science fiction movies are a kind of vision- holders of the perception and evaluation of nature by the future society. These preoccupations are particularity not only of SF movies – describing actual environmental problems and dilemmas ; there is quite a number of movies that range from ecocentric to anti-ecological worldviews. The paper analyzes connections between bioethical problems and film industry by analyzing crucial topics in James Cameron´s Holywood blockbuster Avatar, with special emphasis on their presentations and interpretations of nature, technology, race and gender.

movies; Avatar; environmental worldviews; anthropocentrism; nature; technology; race; Other; gender; capitalism

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