Wood Sector Media Promotion in Some South-East European Countries (CROSBI ID 186590)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Jelačić, Denis ; Oblak, Leon ; Petrović, Slavica ; Moro, Maja ; Pirc Barčić, Andreja ; Ćošić, Vanja ; Meloska, Živka
engleski
Wood Sector Media Promotion in Some South-East European Countries
Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP, this industrial sector should be part of the national strategy plans. However, media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profi led industrial sectors in some South-East European countries.
wood sector; media; media coverage; insertations; promotion investments
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o izdanju
63 (3)
2012.
195-203
objavljeno
0012-6772
10.5552/drind.2012.1218
Povezanost rada
Šumarstvo, Drvna tehnologija