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Social media as a social entrepreneurship networking platform: the case of “social entrepreneurship in Croatia”, a community Facebook page (CROSBI ID 48551)

Prilog u knjizi | izvorni znanstveni rad

Vidović, Davorka ; Odinsky-Zec, Tina Lee ; Perić, Julia Social media as a social entrepreneurship networking platform: the case of “social entrepreneurship in Croatia”, a community Facebook page // Social entrepreneurship as a catalyst for social change / Wankel, Charles ; Pate, Larry (ur.). Charlotte (NC): Information Age Publishing (IAP), 2013. str. 319-343

Podaci o odgovornosti

Vidović, Davorka ; Odinsky-Zec, Tina Lee ; Perić, Julia

engleski

Social media as a social entrepreneurship networking platform: the case of “social entrepreneurship in Croatia”, a community Facebook page

This chapter deals with emerging phenomena - social media and social entrepreneurship, intending to explore their relations. It is perceived that there is a significant potential in social media to advance development of social entrepreneurship, in particularly referring to networking character of both phenomena. The chapter is focused on the Croatian context and it seeks to interpret the application of the social entrepreneurship theme to a Facebook community page Social Entrepreneurship in Croatia. The page was established in 2009 and has grown to over 1300 members or followers, showing interest in a subject. The pilot survey was organized around this group, soughing to identify their main characteristics. Particular interest was directed to exploring knowledge and behavior in order to see how those aspects correlate with social media around which they are interconnected. Using the online questionnaire, constructed of both open and structured questions, and distributed through the page's communication channels, authors conducted the survey in the Autumn 2012. Due to limitations study faced, such as representativeness of sampling, sample size, reach of online surveys etc., generalization were made very cautiously, and authors warned that those should be held in a process of further review. Results of study showed that social entrepreneurship still remains a confusing phenomenon for a great part of respondents. It is still often mistaken with socially responsible business or is not visible and recognizable in the local communities. Among those who expressed greater interest in social entrepreneurship or even planning to get more involved, very small percentage is regularly using social media tools, in particularly the Facebook page they follow. There is, however, significant potential via social media to raise further knowledge, interest and encourage engagement in the field that remained unused. The study provide insights that may contribute to future development of social media directed towards advancing social entrepreneurship. Furthermore, the research connecting social media and social entrepreneurship in an emerging area, such as Croatia, can help to better illustrate the underlying networks which, thus far, has been a silent partner in development.

social entrepreneurship, social media, Croatia, case study

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Podaci o prilogu

319-343.

objavljeno

Podaci o knjizi

Social entrepreneurship as a catalyst for social change

Wankel, Charles ; Pate, Larry

Charlotte (NC): Information Age Publishing (IAP)

2013.

978-1623964450

Povezanost rada

Ekonomija, Sociologija

Poveznice