engleski

• Audience Research Methodologies: Between Innovation and Consolidation

This book describes different developments and strategies for diversification, integration and triangulation of methods for audience research in an increasingly complex media environment. It also bring the focus on the evaluation of methodological developments that seek to further reconcile the perspectives of the researched and those of the researchers. Further, it addresses particular methodological issues related to the study of the very popular phenomenon of social network sites (SNS).

communication; mass media; audience; audience research; methodology

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