engleski

What Does It Mean to Trust the Media?

This chapter is dealing with the construction, or textual positioning of the reader / user. Authors have established a simple theoretical distinction between confidence and trust, and discussed the scale of the six implied ways for audience to engage in trustful processes of reception and participation. In traditional media an institution constructs its position by professional means, while in new, digital, media such a position is constructed by the user him-or herself, and not necessarily as part of a strong relationship with traditional authorities.

Media, audience, confidence, trust

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