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Prosperity and environmental sacrifice in Europe: Importance of income for sustainability-orientation

In this paper authors analyse the comparative findings in 18 European countries in regard to sustainability-orientation ant the importance of income. They construct indices to reveal the prevalence of the potential within different national societies to support policies and practices conducive to a sustainability switch. Going beyond general claims about prosperity and post-materialism, the authors offer a more nuanced view identifying the aspects of popular attitudes strongly correlated with the incomes of the European countries’ populations. These are mainly related to individual personal concern, activation and willingness to commit to materially sacrificial practices. However, when asked about the broader developmental practices those populations’ attitudes no longer depend on current income trends.

sustainability orientation, prosperity thesis, environmental sacrifice, non-growth

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