engleski

The representation of forests and other attraction elements in tourist brochures

The main task of this research was to define the importance of vegetation (forest) within the framework of a content analysis of the photographs in the brochures and leaflets. The analysis shows that Croatian promotional materials to the certain extent follow the global trends in tourism, since the opulence of vegetation on the Croatian coast is one of the most frequently used motives on the promotional photographs.

tourist brochures; elements of attraction; content analysis; forest; Croatia

nije evidentirano