A sentiment analysis of who participates, how and why, at social media sport websites: How differently men and women write about football (CROSBI ID 229741)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Bagić Babac, Marina ; Podobnik, Vedran
engleski
A sentiment analysis of who participates, how and why, at social media sport websites: How differently men and women write about football
Purpose – Due to an immense rise of social media in recent years, this paper investigates who, how and why participates in creating content at football websites. Specifically, it provides a sentiment analysis of user comments from gender perspective, i.e. how differently men and women write about football. The analysis is based on user comments published on Facebook pages of the top five 2015-16 Premier League football clubs during the 1st and the 19th week of the season. Design/Methodology/Approach – This analysis uses a data collection via social media website and a sentiment analysis of the collected data. Findings – Results show certain unexpected similarities in social media activities between male and female football fans. A comparison of the user comments from Facebook pages of the top five 2015-16 Premier League football clubs revealed that men and women similarly express hard emotions such as anger or fear, while there is a significant difference in expressing soft emotions such as joy or sadness. Originality/Value – This paper provides an original insight into qualitative content analysis of male and female comments published at social media websites of the top five Premier League football clubs during the 1st and the 19th week of the 2015-16 season.
Social media ; Facebook ; sentiment analysis ; football online consumption ; gender perspectives
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Podaci o izdanju
Povezanost rada
Računarstvo, Ekonomija, Sociologija