The Limits of Soft-power Public Diplomacy: Consumption and Representation of Bollywood Movies among Croatian Students of Media, Communications and Political Science (CROSBI ID 232984)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Car, Viktorija ; Kos-Stanišić, Lidija ; Viduka, Zrinka
engleski
The Limits of Soft-power Public Diplomacy: Consumption and Representation of Bollywood Movies among Croatian Students of Media, Communications and Political Science
In international relations the role of public diplomacy, inter alia, is to brand the country and the nation through its culture and art. In Indian foreign policy, as a tool of ‘soft power’ diplomacy, Bollywood has always been one of the most influential tools of promotion of national culture, heritage and tradition. In this paper authors present the results of the survey on consumption and reception of Bollywood movies among students of media and communications studies and of political science of the University of Zagreb. The conclusion is that Croatian students of media, communication and political science “read” Bollywood films through lenses of stereotypes.
“soft power” diplomacy ; Bollywood ; film reception ; film consumption ; film narratives ; survey ; Croatian students of media ; communication and political science
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Podaci o izdanju
Povezanost rada
Informacijske i komunikacijske znanosti, Politologija