engleski

Student attitudes toward use of social media in the learning process : A comparative study of Croatian and German students

The emergence of social media changed the communication landscape and the way people interact. Additionally, instead of being only a digital content consumer, one can also be a digital content producer. The interactivity of social media also provides potential for enhancing the student experience within the higher education. Various types of social media platforms could be used as instructional and communication tools, since student adoption rate of social media is very high. In recent years, social media use in higher education received some attention among academic researchers. As some studies suggest, social media facilitates dynamic interactivity, accessibility, and a new level of semi-formal relations between students and instructors. Social media will continue to play an important role within the constantly changing learning environment. However, the perceived semi-formal character of social media can limit its use. Especially, from a lecturer perspective. On one hand, students seem more willing than faculty to interact through social media while faculty seem relatively cautious toward interaction with students through different social media platforms. Using data from a convenience sample of undergraduate students in Croatia and Germany, this article focuses on the use social media for student-lecturer interaction. The main aim of this study is to investigate what motivates students to use social media in a course, together with their perception of student-lecturer interaction through social media. The study also focuses on attitude differences between Croatian and German students.

higher education, social media, social networking sites, blended learning, teacher-student interaction

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