Effect of Normative and Affective Aspects on Willingness to Pay for Domestic Food Products — A Multiple Price List Experiment (CROSBI ID 239580)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Tomić, Marina ; Alfnes, Frode
engleski
Effect of Normative and Affective Aspects on Willingness to Pay for Domestic Food Products — A Multiple Price List Experiment
There is limited knowledge about which factors underlie consumers’ preferences for domestic food products. We used a non-hypothetical multiple-price list experiment to investigate the effect of affective (product-related emotions) and normative (consumer ethnocentrism and subjective norms) factors on consumer willingness to pay for domestic food products. A total of 166 Croatian consumers were given a choice between domestic and foreign food products with different price premiums for domestic food. The results indicate that consumers are willing to pay a premium for both low- and high-involvement domestic food products. Consumer willingness to pay for domestic products is influenced by ethnocentrism, product-related emotions, and sociodemographic variables, but not by social norms.
Consumer ethnocentrism ; experiment ; involvement ; subjective norms ; willingness to pay
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Podaci o izdanju
24 (6)
2018.
681-696
objavljeno
1045-4446
10.1080/10454446.2017.1323067
Povezanost rada
Poljoprivreda (agronomija)