Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi

Effect of Normative and Affective Aspects on Willingness to Pay for Domestic Food Products — A Multiple Price List Experiment (CROSBI ID 239580)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Tomić, Marina ; Alfnes, Frode Effect of Normative and Affective Aspects on Willingness to Pay for Domestic Food Products — A Multiple Price List Experiment // Journal of food products marketing, 24 (2018), 6; 681-696. doi: 10.1080/10454446.2017.1323067

Podaci o odgovornosti

Tomić, Marina ; Alfnes, Frode

engleski

Effect of Normative and Affective Aspects on Willingness to Pay for Domestic Food Products — A Multiple Price List Experiment

There is limited knowledge about which factors underlie consumers’ preferences for domestic food products. We used a non-hypothetical multiple-price list experiment to investigate the effect of affective (product-related emotions) and normative (consumer ethnocentrism and subjective norms) factors on consumer willingness to pay for domestic food products. A total of 166 Croatian consumers were given a choice between domestic and foreign food products with different price premiums for domestic food. The results indicate that consumers are willing to pay a premium for both low- and high-involvement domestic food products. Consumer willingness to pay for domestic products is influenced by ethnocentrism, product-related emotions, and sociodemographic variables, but not by social norms.

Consumer ethnocentrism ; experiment ; involvement ; subjective norms ; willingness to pay

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o izdanju

24 (6)

2018.

681-696

objavljeno

1045-4446

10.1080/10454446.2017.1323067

Povezanost rada

Poljoprivreda (agronomija)

Poveznice
Indeksiranost