Websites as a Government Tool of Public Diplomacy: Framing the Issue of Unemployment (CROSBI ID 240560)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Luša, Đana ; Jakopović, Hrvoje
engleski
Websites as a Government Tool of Public Diplomacy: Framing the Issue of Unemployment
This article analyses how online public diplomacy in two Western Balkans states, Croatia and Serbia, framed the issue of unemployment through official government websites. It looks at the topics associated and represented with unemployment in each government’s online news releases and the main subject of officially released photos. This paper uses the concept of online public diplomacy as the “bridge concept” which targets foreign publics, but at the same time reaching domestic publics as “side effect”. The content and the formal structure of the Croatian and Serbian Governments’ home pages were empirically analysed by looking at the frames in news stories on unemployment, but also by comparing how the aforementioned states harnessed “online communication tools” in their effort to reach audiences regarding specific policies. We focus on how both countries managed online public diplomacy during the peak of the economic crisis from January 2009 to December 2014.
online public diplomacy ; official government web sites ; framing theory ; unemployment
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Podaci o izdanju
Povezanost rada
Informacijske i komunikacijske znanosti, Politologija