engleski

Emotionally Based Strategic Communications in the Process of Societal Deradicalization

Pervasiveness of extreme negative emotions, especially anger, hatred and humiliation, as well as negative appraisal style, has a significant impact on the process of societal radicalization. Dominance of such emotions, and the corresponding appraisal style, very often threaten societal security. Emotionally Based Strategic Communications (EBSC), proposed in this article, can be used as a communications strategy for mitigating negative and promoting positive emotions within societal groups exposed to radicalization processes. Essentially, EBSC as mechanisms of positive emotional regulation strategy are based on reshaping the (re)appraisal style of radicalized groups. Grounded in the appraisal theories of emotions, EBSC are entirely non-coercive, and applicable to a wide variety of groups. Such communications strategies are also extendible to Internet-based social media networks, opening new possibilities in deradicalization processes using sentiment analysis, cognitive computing, botnets and other ICT-based methods and techniques.

societal deradicalization ; strategic communications ; governmental communications ; emotion regulation ; appraisal theory ; global security

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