engleski

Strategy Development of the Companies Providing the Activities of Railway Infrastructure Manager in the Global Transport Market

Business purpose of companies providing the activities of railway infrastructure manager is governed by legislation that clearly defines their market position, product orientation and business opportunities in the conditions of global international market. The aforesaid kind of companies is quite difficult to compare with companies operating in a strong competitive environment as they are aimed to maximise their profits and the purpose of their business flexibly adapts to market conditions. This paper is focused on a difference in approach to strategy development of such companies. The main aim is to highlight that overly progressive and impetuous strategy development methods for legislatively regulated companies would create unviable strategies that would not meet the expectations of business owners. Selection of convenient method not only for development, but also for strategy implementation is a decisive factor for successful and long-term functioning on the international transport market. Out of available management methods for strategy implementation the Balanced ScoreCard method appears to be suitable, the essence of which is an overall view across the entire company from four perspectives - customer perspective, financial perspective, internal processes perspective and also education and development perspective. At the same time the BSC system suggests that all perspectives are equivalent and that the company should achieve its goals in each of the perspectives equally and not at the expense of other perspectives.

strategy ; railway infrastructure manager ; management method

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