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Price elasticity in public transport - A case study of the City of Zagreb

A tariff policy with sound-based guidelines for ticket pricing in public transport is essential for shifting passengers from their private cars to public transport, and thus, for making urban mobility sustainable. The price elasticity is an important indicator of transport demand management in public transport that should be mandatory for every tariff policy ; therefore, it is important to have the publicopinion on the prices. This paper will present the current state of ticket pricing in public transport in the City of Zagreb ; furthermore, it will present the results of the research related to price elasticity in public transport conducted on public transport users ; and finally, it will provide the most important conclusions related to ticket pricing, providing further recommendations for improving the current tariff system in public transport.

City of Zagreb, price elasticity, public transport, tarriff policy, transport demand management

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