Text Summarization Techniques for Meta Description Generation in Process of Search Engine Optimization (CROSBI ID 60812)
Prilog u knjizi | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Matošević, Goran
engleski
Text Summarization Techniques for Meta Description Generation in Process of Search Engine Optimization
Search engine optimization involves various techniques which web site creators and marketers can apply on web pages with goal of ranking higher in popular search engines. One of important ranking factors is "meta description" - a short textual description of the website which is put inside web page header accessible to web spiders. In this paper we investigate if existing text summarization techniques can be used to artificially build “meta description” for websites which are missing it. Also, we propose a simple query based algorithm for generation of “meta description” content based on some summarization techniques. The exper-imental results and expert evaluation show that proposed algorithm for text sum-marization can successfully be used in this context. Results of this research can be used to build recommender system for improvement of search engine optimi-zation of a webpage.
Search engine optimization, text summarization, website summarization, meta de-scription, SEO, on-page SEO
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Podaci o prilogu
165-173.
objavljeno
10.1007/978-3-319-91189-2_17
Podaci o knjizi
Artificial Intelligence and Algorithms in Intelligent Systems
Silhavy, Radek
Springer
2019.
978-3-319-91189-2
2194-5357
Povezanost rada
Ekonomija, Informacijske i komunikacijske znanosti