APPLICATION OF NLP ALGORITHMS IN ITS MARKET ANALYSIS (CROSBI ID 661986)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Cvetek, Dominik ; Tišljarić, Leo ; Mandžuka, Bia ; Jurčević, Marinko
engleski
APPLICATION OF NLP ALGORITHMS IN ITS MARKET ANALYSIS
Artificial intelligence (AI) is the branch of computer science which aims to incorporate human intelligence into computer programs. Natural language processing (NLP) is a branch of AI regarding to morphological, syntactic, semantic analysis and discourse processing of language. This paper presents technique of using NLP algorithm in marketing of Intelligent Transport System (ITS) services. Marketing is an extremely important process involved in selling and presenting products. Paper deals with applying AI in a specific market, such as ITS. ITS refers as upgrade of the existing traffic system using information communication technologies (ICT). In this paper authors propose the framework for classification of commercial content published by companies that are developing ITS services as defined in well- known ITS architectures. That kind of information could provide market and marketing analysis assistance.
Intelligent Transport Systems ; Market analysis ; Artificial intelligence
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Podaci o prilogu
33-42.
2018.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the International Scientific Conference “Science and Traffic Development” (ZIRP 2018)- Transport and Logistics Industry in Digital Age
Zagreb: Fakultet prometnih znanosti Sveučilišta u Zagrebu
2623-5781
Podaci o skupu
International Scientific Conference Science and Traffic Development (ZIRP 2018)
poster
10.05.2018-11.05.2018
Opatija, Hrvatska