engleski

Comparison of Global and Croatia Airlines Premium Air Travel Trends

Demand for airline premium travel has an influence on some airlines’ pricing and operational strategies out of proportion to the number of travellers, thus supporting airline financial performance. The size and trends of word premium air travel and its dependence on economic changes for main traffic route areas are examined in the paper and compared with size and trends of Croatia Airlines premium air travel over the period of last decade. Also, the innovations in first and business class seating to further improve a flight experience are investigated and a trend of premium class seating moving upmarket is recognized. The paper reviews forces that affect demand for premium air travel and recovery patterns after recession and financial crises and assess the widely accepted assumption that premium travellers are inelastic with respect to fares. Analyses of premium air traffic data from IATA shows that whilst international long-haul premium traffic recovered quickly and robustly from the financial crisis - particularly that connecting advanced to emerging markets - short-haul travel demand has been more lagging. The paper brings some specific guidelines for airlines to keep and increase their premium travel volumes and improve their financial performance.

Premium class travel, business passengers, low-cost airlines, passenger yield, Croatia Airlines

nije evidentirano