engleski

Media content analysis in prevention field

Aim of this paper is to show content prevention analysis in online media. As a source of research, google research was used and the first 20 research results were included. The time interval for conducting the research was a six months period (1.3.2017 - 1.9.2017). The terms used in the research of internet content include: prevention, intervention, behavioral problems, youth activities, youth violence, youth violence in relationships, eating disorders, anxiety and depression of young people, school success of young people, youth in the community, youth drug abuse, family intervention, family activities in the community. Other factors that were taken in consideration in the content analysis were the source of given information, media that published the content, interlocutors (experts, non-professionals, young people, decision- makers, etc.), parallel events that took place in the time of content analysis (marking the International Day of Addiction). The methodological technique of content analysis was used. Mass media can produce positive changes or prevent negative changes in health-related behaviors across large populations. What also contributes to these outcomes are factors such as concurrent availability of required services and products, availability of community-based programs, and policies that support behavioral change. Analysis of the availability of such information on online media was conducted. Finally, we propose areas for improvement, such as investing in longer better-funded campaigns to achieve adequate population exposure to media messages (Wakefield, Loken & Hornik, 2010).

prevention, online media, youth

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