engleski

Visual Analysis as a Qualitative Research Concept.

The originality of each visual research project is undeniable. Researchers, in their interpretations of the research findings acquired through visual analysis or procedures, often emphasize the fact that their visualizations “tell a story of their own”, implying that the visual speech has this unique power. Still, it is the researchers who construct these interpretative images. On the other hand, we have the viewers, readers and other consumers of the research findings, who actually individually process the presented visualizations, by using some details to focus on some elements of their own memories, experiences, imagination, or some other creation. Visual analyst will, as a qualitative researcher in each of his (visual) analysis as a representative of the qualitative school / orientation / approach and in the contexts of qualitative paradigm, methodologically form his research project as a continuous (processual) creation of research material, and its monitoring and simultaneous analysing the empiric thus constructed. This is why visual informations in these analyses have to be numerous and various, so every profession will form their own categorical apparatus, and perform specific processes of operationalisation. Because every type or category of visual data will be contextualised in a different manner, depending on the intention of the analysist and their main goal, which in qualitative analyses comes down to determining the meaning of the phenomenon / relationships and everything they researched. Visual sociologists will insist on being critical in methodological approach to visual representations of the social world and reality. These visual representations interpret the reality, explaining its many meanings, and often discover some dysfunctional individual or group or collective experiences. Authors discuss the visual paradigm as a methodological construct here, more than one of the methodological categories. Although visual analyses today can be treated as a relevant research concept, applicable in everyday research practice, there are still those who will resoundingly and energetically put these analyses, as qualitative innovations of recent date, outside the scope of visual methodology as a new and separate methodological discipline. So, visual analysis is only one of numerous qualitative possibilities of methodological reflection, understanding and researching the contemporary society, its relationships, occurrences and developmental perspectives.

type of qualitative analysis, qualitativity, methodological construct, methodologization, visual paradigm, visual methodology, visual research, visuality,

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