engleski

CRITERIA FOR THE EVALUATION OF THE HVAR ISLAND LANDSCAPE AS A BASIS OF SUSTAINABLE TOURISM PLANNING

The globally spreading mass tourism has increasingly led to environmental problems, and the same goes nowadays for the participation of the process of globalization in tourism. The new sustainable tourism, therefore, has a potential of classifying landscapes as tourist attractions, which could be used in planning feasible tourism development and environmental protection. The major goal in landscape planning is to foster environmental protection and conservation, whereas the aims of tourism planning are to engender tourism promotion and areal development. This paper seeks to determine how these two opposite attitudes could be combined to bring about sustainable tourism development under the banner of landscape planning models. The research is proposed on the Croatian island of Hvar, which is one of UNESCO’s World Heritage sites. The proposed methodology consists of mapping landscape values and surveying residents and visitors. The objectives set for the research process include articulating the landscape’s distinctive and recognizable features and defining tools for incorporating landscape values into the tourism planning process. The main goal is to determine the criteria for the evaluation of landscape resources as a means of defining the factors of space identity. Evaluating authentic island landscape is essential in determining the capability of potential tourist destination areas. In this way tourism planning must be shifted from the domain of noting the capacity and calculations to the diversification of tourist activity and the creation of new synergies with landscape benefits. It is highly important to integrate the possible scenarios of landscape identity recognition, evaluation and protection into the planning process, so as to create a new brand which will trigger a new form of specific sustainable tourism.

island of Hvar ; landscape evaluation ; sustainable tourism

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