engleski

THE USE OF COLOR IN VISUAL PRODUCT MESSAGE REDESiGN

Colors are an integral part of non-verbal communication. We often use them in order to show our feelings. People react differently to certain colors. They cause different moods and behavior. In this research a label of a traditional product is redesigned in such a manner as to appeal to different age groups. The subjective consumers' feelings of color in relation to the surface have been analyzed in this work. To determine the influence of the media, a survey has been conducted to determine the effect of colors displayed on screen or printed on the label. The colors on the label are observed in relation to the packaging (to be specific, with the shape and look of the bottle). The aim of this research is to highlight the importance of colors that communicate through product design to a particular customer. Result showed that the unusual design of this product was selected from the most of people. This was certainly contributed to its packaging appearance, but most color that emphasized the essential characteristics of the labels, and its color.

color; design; marketing

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